i. Business Innovation
Business innovation refers to implementing new ideas, deriving more effective processes, creating better products and services that can enhance the competitive advantage to grow and success of a business. Innovation involves the process of translating ideas into goods or services that create values and satisfy the needs and expectations of the customers. Innovation can occur in a wide spectrum of business disciplines including accounting, banking and finance, management, marketing, information system, and logistics and supply chain management as well as interdisciplinary field in business.
ii. Social Innovation
Social Innovation refers to the creation, development, adoption, and integration of new concepts and practices that address the changing social challenges. The social value created contributes the growth of communities and enhances their capacity to act. Innovation may be new ideas enhancing the understanding of human and society, such as political system, social relationships, social psychology,etc.
iii. Humanities Innovation
Humanities innovation is a new idea that contains the potential of its own realization in the form of cultural practices, intellectual movements, and forms of creative cooperation. The scope covers language, literature, art, philosophy, religion and some cross-categories such as photography, film or computer games. Innovation can be ideas reflect and enhance understanding of classics or constructing theory to understand important human value.