Prof. Lisa C. Wan is an Assistant Professor of School of Hotel and Tourism Management at The Chinese University of Hong Kong (CUHK) Business School and the Director for the Centre for Hospitality and Real Estate Research. She is the recipient of the Vice-Chancellor’s Exemplary Teaching Award 2017 presented by CUHK, the Faculty Teaching Excellence Award 2017 and the Faculty Teaching Merit Award 2012-2017 presented by CUHK Business School.
Prof. Wan’s research interests include services marketing and service failure, cross-cultural consumer behaviour, consumer decision making, and online consumer behaviour. Her works has appeared in the top-tier Marketing and Hospitality journals, including Journal of Consumer Research, Journal of International Marketing, Journal of Business Research, Annals of Tourism Research, International Journal of Hospitality Management, and Journal of Hospitality and Tourism Management etc. She reviews for major Marketing and Hospitality journals, including Journal of Consumer Research, Journal of Retailing, European Journal of Marketing, Journal of Business Research, International Journal of Hospitality Management, and Journal of Hospitality and Tourism Management.
Prof. Wan teaching interests include Strategic Brand Management, Theory Construction for the Hospitality and Real Estate Industries, and Services Marketing. She served as a judge for The Hong Kong Corporate Branding Award 2010-2012. She also provides consultancy services to external organizations.